Modern Performance Profile: David Greenberger, Vice President of Sales & Brand Strategy at Splash talks healthy competition, teamwork, and more.
David Greenberger (LinkedIn, Twitter), the Vice President of Sales & Brand Strategy at Splash, began his sales career with Yext, where he ascended from Sales Associate to Sales Manager to Director of Sales. Greenberger then helped to rebuild Yext’s Pay-Per-Call product as Head of Sales for their FELIX division before it was sold to IAC. From there, he moved to Foursquare, where he served as Head of Midmarket Data Sales for three years, before coming to Splash. Greenberger favors hiring in cohorts and developing sales teams through an intensive focus on core values and gamification, creating a competitive but collegial atmosphere. From the first interview through promotion, he strongly emphasizes transparency of process—it doesn’t get much more transparent than tracking performance on a public scoreboard with dynamic features. Beyond this, always evident in Greenberger’s advice is an awareness that his role as manager is not just to direct action, but to help employees find their own paths, and a belief that leadership can clear roadblocks and facilitate success. What’s the secret to communicating goals? Be …